Playtech designs, develops and deploys unified gaming platforms for the online gaming industry. Founded in 1999 by a team of ecommerce entrepreneurs and multimedia specialists, and guided by seasoned land based operators, Playtech today has over 170 employees distributed globally, around two-thirds of whom are engaged in research and development of current and future gaming technologies. The success of the company's initial product offering - online casino software - led Playtech to expand its range to include Live Gaming, bingo and soon-to-be-released poker and games of skill, and to develop a universal platform into which these gaming activities could be freely incorporated, accessed and managed as stand-alone, plug-and-play applications. As a result, Playtech finds itself positioned favorably to capitalize on the growing market for multi-activity gaming operations.
Since the company's inception, Playtech has earned broad recognition for its innovations in gaming technology and is credited with the introduction of many industry firsts: from real-time game and transaction histories, VIP rating and a Comp Points scheme to groundbreaking fraud prevention and player retention tools; from live human dealers in the Live Gaming concept to progressive games featuring interactive, animated bonus stages and real-time, online contact between players and customer service personnel.
Playtech's business philosophy places its licensees at the centre of the company's innovation-led development efforts. Our development team works in close synergy with licensees to deliver faster turnaround times and offer greater flexibility vis-୶is product development and customization. We don't believe that 'one product fits all' - so we work with each licensee on a dedicated, one-to-one basis, addressing his particular needs and tailoring the product to suit his operation accordingly. This practice of ongoing and open dialogue and the symbiosis it engenders has led to the development of some of our most successful and revenue generating product innovations.
Playtech made an initial strategic decision not to operate its own gaming activities, realizing that such a move would create conflicts of interest with its future licensees. The company wants to maintain its position as a neutral third party software provider.
Seismic changes in the online gaming industry are afoot. Growing uncertainty over the future of the U.S. market has shifted attention eastward toward Europe and Asia, and south into Latin America and beyond. Growing competition has forced operators to diversify and provide players with a broader entertainment experience, one that combines elements of traditional casino gambling with mass appeal phenomena, like bingo and lottery, and games of skill. All the while keeping apace with the latest developments in payment processing technology, fraud prevention and system security and ensuring compliance with the high standards required by top gaming jurisdictions.
In a game of ever-rising stakes, only Playtech possesses the combination of technological prowess, industry experience and adaptive thinking necessary to propel your operation to success. The future holds much in store. Don't miss out.
1999 - Playtech founded by entrepreneurs from the casino, software engineering and multi-media industries. Having carefully eyed the online gaming industry since its emergence in the mid-1990s, a visionary group of professionals decides to pool their collective skills and tackle this booming market from an entirely fresh perspective. With operators at that time limited to, and dependent upon, a small number of large software providers who offered little in the way of true product customization, creativity or innovation, Playtech's founders identified a promising business opportunity with a good chance of success. But there was much homework to be done.
2000 - Market analysis and product definition commences. Close collaboration with land based and online casino operators helps in examining the existing gaming software and identifying weaknesses in the market. The blueprints of Playtech's software architecture take form. Many contemporary operators, charmed by the technological novelty of digital gaming, as an end in itself, had lost sight of the industry's traditional land based roots and overestimated the willingness of the public to substitute real casinos for primitive online substitutes with jumpy cards, slow responses and a completely anonymous online presence. Missing were basic elements like smooth, realistic games, fast server connections, transparency and credibility, plus rudimentary management tools for the operator and customer service that went beyond a mere "info@thiscasino.com" email.
2001 - Club Dice Casino launched - featuring version 1.1 of Playtech's Client software. Innovative features include Comp points system and player VIP clubs, real time game and transaction histories, multi-platform compatibility and multiplayer modes. The fruits of the previous year's labor were packed into Club Dice Casino, which accurately expressed Playtech's product vision and set the tone for future development. Finally, here was an online casino product that at the same time pampered players and empowered operators to a degree never before seen. The download was quick, dynamic and configurable, the server connections were fast so the games moved quickly and smoothly, players loved playing them, earned points for doing so, and could review their histories in real time, on demand, and from within the casino client application. Using the Affiliate Management and Advertiser Tracking Program, operators could begin tracking users even before they signed up as players, and from that point on, were able to learn their player's habits, personalities, likes and dislikes, as if they were standing face to face. Every single aspect of the casino, its operation and management, could be carefully tracked and monitored and endless reports and pieces of data generated and retrieved - all through a single unified management interface, the Casino Admin.
Playtech launches Swiss Casino, representing the first major deal struck with an existing online operator. The casino features version 1.2 of Playtech's client software. Six new games added including Progressive Jackpot games and Multi-Line slots.
Playtech pushes forward and releases not only brand new games types (and not just simply another slot 'skin') but also lays the foundation for its own inter-casino progressive jackpot network - even at this relatively early stage in the company's development.
City Club Casino is launched in a strategic deal with an existing online casino.
Club Dice Casino voted one of the top ten Internet casinos by Jupiter Media Metrix.
A great accolade for a company barely in operation for a year, the meteoric rise of Club Dice Casino signaled the arrival of a serious player in the online gaming industry and earned Playtech the credit it deserved for its trailblazing innovation. Of no less influence on the millions of potential new players searching for the ultimate online casino experience, were the websites that sprung up on Web wholly dedicated to comparisons of Club Dice Casino with industry giant Casino On Net.
Brandy Casino is launched in a major deal with a Russian group of land based casino operators.
2002 - Tropez Casino and Gold Gate Casino are released featuring 'new generation' client software, 45 new games, animated 3D graphics, faster client software downloads and more.
As the graphics in Playtech's casino client application get richer and ever more realistic, the download gets smaller and faster and players can begin playing certain games immediately (as determined by the operator via the Casino Admin). Asian games are growing in popularity the world over and feature heavily in Playtech's mass game release. More payment methods are added too, and the Affiliate Management and Advertiser Tracking Program is upgraded once again, this time featuring multilevel marketing functionality which allows affiliates to manage up to 10 levels of sub-affiliates plus a streamlined software flow that allows new advertisers to be up and running and creating tailored, campaign-specific profiles in minutes.
Leading operators Sunny Group and Intercontinental Casinos launch new versions of their successful online casinos using a modified version of Playtech's 'new generation' client software. Sunny Group launches Casino Fortune, Miami Beach Casino and Mapau Casino; InterContinental Casinos launch USA Casino and New York Casino.
The migration of Sunny and Intercontinental from well established, third-party software providers to the Playtech platform create ripples in the gaming industry that are felt at trade shows and conferences the whole year through and fill the pages of magazines, newsletters and Web portals. Despite the mammoth challenge of transferring and integrating several very large and very successful operations simultaneously, and with no room for error, Playtech pulls it off with aplomb and manages even to launch a brand new progressive network exclusive to the Sunny Group - Sunny Progressive.
Successful online operator Pair of Dice Ltd launches Black Widow Casino and Grand Banks Casino on the Playtech platform. Read press release.
Several new features are launched over the summer: live online support, refer-a-friend for cash and prizes, a compulsive gambling prevention tool, and brand new games exclusive to Playtech like Multi-Line Multi-Spin Slots and Blackjack Switch - the latter designed in conjunction with a U.K. based games innovator.
Despite a growing list of premiere licensees and a growing demand on the company's infrastructure, Playtech's development team works feverishly throughout the summer to introduce yet more industry first features and innovations. Live online support puts customer service personel in direct, real time chat contact with players as soon as you login - the first time an online casino application has enabled such one-on-one human contact and a great leap in terms of credibility, player confidence and customer service. The human theme is also expressed in the compulsive gambling prevention tool, which helps to identify problem players in advance and ensure high standards of socially responsible gaming in all of Playtech's licensees' operations. Meanwhile, high standards of gaming enjoyment are provided by the new Multi-Line Multi-Spin Slots and Playtech's exclusive Blackjack Switch, which made a successful debut in U.S land based casinos some months previous.
Playtech launches Casino Solei, the first established European land-based casino to go online. Read press release.
Casino Solei, located in Umag, Croatia, became one of few fully licensed land-based casinos in Europe to offer real money gaming online. In the early sixties, Croatia became the first country in the Communist block to legalize casino gambling. The country's long gaming past lead to the creation of the Croatian Gaming Board, whose regulatory committee continues to keep a close watch over the operations of land-based casinos, including Casino Solei's operations in Umag.
Kiwi Casino, an existing online operation, owned by one of Australasia's most respected land-based casino groups, Christchurch Casinos, well known for its government regulated land-based casino properties in New Zealand, is re-launched on the Playtech platform. Previously, Kiwi Casino was voted Best New Online Casino by Gambling Online Magazine in 2001.
Sterling House Casino is launched, becoming the latest addition to the Pair of Dice Group and the first Playtech licensed casino to operate exclusively in Pounds Sterling.
The Main Street Vegas Group launches three casinos on the Playtech platform: Vegas Casino Online, Twin Aces Casino and Las Vegas USA Casino. Three additional casinos will follow (see below).
New Playtech licensee Intercontinental Online Gaming launches Casino King and Casino Las Vegas.
Main Street Vegas Group launches an additional three casinos: Diamond Deal Casino, Sun Palace Casino and Slots.com.
2003 - Playtech latest product, Live Gaming, makes its debut with the launch of Dr Ho 888, owned by the Macau gambling mogul and Asian shipping king Dr. Stanley Ho and featuring a live dealer with whom players can play and chat 1-on-1.
Playtech once more ups the ante with its Live Gaming concept which brings the online casino experience one step closer to reality by introducing a live dealer to the playing environment. Using advanced streaming technology, players can watch the dealer performs actions like spinning the Roulette wheel, dealing cards and throwing dice. What's more, the players can engage the dealer in 2-way chat, one-on-one in real time. The added human element in Live Gaming enhances the product offering significantly in two ways. Firstly, the dealer and his moves are seen by the player at all times, providing extra visual satisfaction to the user, especially to high profile gamblers and other players for whom simply 'seeing is believing.' The personal interaction between player and dealer helps to replicate online the human warmth and sociability of the land based experience.
Casino Del Rio is launched by the operators of Casino Tropez, fast becoming one of Playtech's most successful licensees. Shortly afterwards, the operators of Playtech's first ever licensed casino - Club Dice Casino - launch Carnival Casino.
Golden Palace Casino, one of the biggest and most respected online operations, is re-launched on the Playtech platform.
U.S. based and previously licensed in the Isle of Man, Action Online Casino is re-launched on the Playtech platform.
Playtech announces the launch of its first licensed bingo operation, Ruby Bingo, operated by InterContinental Casinos (New York Casino & USA Casino) and the first bingo hall to join the company's new worldwide bingo network, Bingoland. Read press release.
Playtech's bingo product preserves the unique community dynamic of the game enjoyed by millions across the world whilst harnessing the power of large, distributed networks to create one giant game with greater card turnover, bigger prizes and bigger profits. Playtech's iteration of this age-old game features many user-friendly innovations, including: a "quick buy" interface that allows the player to purchase additional bingo cards on the fly, pop-up schedules of upcoming games, enhanced chat featuring private chat rooms and emotions, real time online help, game histories including all previously selected numbers, customizable daubers and game settings, scratch cards, embedded slots and embedded progressive games.
Baraka Casino is launched in the east African Republic of Tanzania, on a new land based kiosk system developed by Playtech, based on its acclaimed online casino software. Read press release.
In a strategic move to gain a foothold in the lucrative sportsbook market, Playtech signs a deal with industry leader BetWWTS.com to launch its debut casino ? Bet Casino - on the Playtech platform. Special automated procedures, developed by Playtech, allow WWTS to replicate their existing users? accounts in the Playtech system and synchronize user data between the two systems remotely. Read press release.
Sports Interaction, the first online sportsbook to be fully licensed and regulated in North America, launches a branded casino on the Playtech platform - Sports Interaction Casino.
Christchurch Casinos (Kiwi Casino) announce the launch of two new bingo games on the Bingoland network ? Kiwi Bingo and Tiki Bingo.
2004 - Playtech?s gaming software receives official Certificate of Evaluation from BMM International, a respected Accredited Testing Facility and principal consultants to major gaming and wagering regulatory bodies, manufacturers, casinos and gambling operators throughout United States, Europe, and Asia/Pacific.
About bonuses
Bonuses at Playtech casinos are all instant which means you don't have to actually claim them. They are automatically added to you account. There are however once in a while times when you will have to claim your bonus so be sure to read all of the details of any bonus offer you are taking up.
About Customer Support
Support at Playtech powered casinos is available through the usual email and phone plus they have a live support link built right into the software. This means you can be chatting with a casino support representative in seconds if you have any trouble or problems with the casino.
Overall about Playtech
Overall Playtech has proven to be the fastest rising casino software platform today. Download one of the casinos below and see why...
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